Yellow Door is a family business built by the Vitanov family — people who understand retail not from presentations, but from real-world dynamics.

Behind the product stand more than 90 years of combined experience across Retail and FMCG, covering the full commercial value chain. The company’s principles are grounded in long-term thinking, hands-on expertise, and disciplined execution.

Our foundation is built on several core pillars. We bring strategic and operational experience in managing retail businesses, developing store networks, and making decisions with a clear focus on profitability and sustainable growth. This is complemented by deep, practical knowledge of day-to-day store operations — including processes, staffing, inventory management, and on-site efficiency.

We also have extensive experience in FMCG and commercial partnerships, with a strong understanding of category management, supply chains, pricing, and collaboration with brands. Technology and product development are central to our approach — from customer experience to building stable, scalable autonomous retail infrastructure.

Our focus is on implementation, scaling, and adapting the model to different formats and markets. By combining generational experience with innovative thinking, we build solutions that work in the real world — not just on paper.